Dear Owner, CEO, or Innovation Manager, 

• Do most managers in your company sit back and avoid being innovative because they believe it's not their responsibility

• Do you find that the divisions of your company are not properly implementing and supporting innovations?

• Do you hear from your employees that there is no shortage of ideas, but upon closer inspection, most of them are just "me too" ideas?

• Is there often a lack of perseverance?

If so, then innovation is not the norm in your organisation. But you’re not alone.

Igniting innovation is a challenging, challenging job.

And if you don’t understand the psychology behind it, then in my opinion, it’s impossible to convince people of innovation and change the culture.

👋 Hi, my name is Felix, and for seven years, I served as CEO of a Swiss innovation consulting firm, helping organizations ignite their innovative spark.

What I learned: People, not technology, business plans or strategy, make or break innovation.

The reality is, people are wired to avoid risk and cling to the status quo. This is why driving innovation is so challenging. Innovation is against human nature, and that is why managers with a traditional mindset often pull the plug when things get uncertain. But it doesn’t have to be this way.

Here’s the solution:

Learn how to change what people in your organisation perceive as the norm. When innovation becomes the norm, it thrives.

This book shows you how to reframe your organisation’s core culture to make innovation a part of everyday thinking.

For just €8,99, you’ll learn how to:

• Create a culture of creativity and long-term thinking
• Use practical tools to overcome resistance and motivate change
• Transform talkers into active change-makers who drive real results

If you’re ready to shift from stagnation to an innovation powerhouse, this book is your guide.

Help your organisation to become an innovation leader in your industry.

Innovation not only means purpose and profit, it is paradoxically also the only certainty to stay relevant and survive in the future.

With the knowledge of the psychology of innovation, you can motivate yourself, your team and the entire organisation to rethink, be courageous and dare big things.

All this value for the price of three coffees. (Or if you live in Manhattan, just two)

But I get it, it's not the price. You wonder if the book is worth the time. I promise you it is. Why?

In more than 10 years I have helped hundreds of companies to develop innovation strategies, design new business models and change culture. 

I conducted research on over 200 sources spanning innovation management, psychology, and behavioural economics.

I spent three years working on the book and conducted dozens of interviews with CEOs and innovation leaders.

I rigorously tested all the ideas in workshops and online seminars with hundreds of participants.

I then distilled all my insights into this accessible and easy-to-read book.